Brand guidelines · v0.1 · Sep 2026
oudh.in brand
The identity system for oudh.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, 'Oudh' refers to agarwood, a highly valued and aromatic wood used in perfumes and incense, known for its luxurious appeal and traditional significance.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “o” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#9E2A2BRGB 158, 42, 43#6F1D1ERGB 111, 29, 30#E09F3ERGB 224, 159, 62#2A1414RGB 42, 20, 20#FBF6EFRGB 251, 246, 239Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxExperience the Essence of LuxuryH2 · 36pxExperience the Essence of LuxuryH3 · 24pxExperience the Essence of LuxuryBody · 17pxExperience the Essence of LuxuryCaption · 13pxExperience the Essence of LuxuryLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@oudh.in
www.oudh.in
Founding Team
oudh.in
hello@oudh.in · www.oudh.in
www.oudh.in
Explorations
Alternative wordmark directions considered for oudh.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.